The Stack
Brand
Website
My Role
Brand concept, visual design exploration, and execution; exploration, execution, and buildouts of design deliverables; UX/UI, visual design, component library, and developer handoff for the website; building brand guidelines
Team
Senior Designer: Ryan Raschbaum Creative Director: Zach Hale Digital Design Director: Mark Travis Copywriter & Brand Strategist: Mitchell Ditto Agency: Matchbox Studio
Challenge
Create a unique identity for an office building located in the historic Deep Ellum neighborhood of Dallas that appeals to innovative companies and compliments the area's distinct character.
Solution
We built a brand focused conceptually on stacking and layers, drawing inspiration from the building's unique design and the vibrant patchwork community of Deep Ellum. The result is a visual blend that reflects the energy of working, living, and playing in one space.
The Stack
Brand
Website
My Role
Brand concept, visual design exploration, and execution; exploration, execution, and buildouts of design deliverables; UX/UI, visual design, component library, and developer handoff for the website; building brand guidelines
Team
Senior Designer: Ryan Raschbaum Creative Director: Zach Hale Digital Design Director: Mark Travis Copywriter & Brand Strategist: Mitchell Ditto Agency: Matchbox Studio
Challenge
Create a unique identity for an office building located in the historic Deep Ellum neighborhood of Dallas that appeals to innovative companies and compliments the area's distinct character.
Solution
We built a brand focused conceptually on stacking and layers, drawing inspiration from the building's unique design and the vibrant patchwork community of Deep Ellum. The result is a visual blend that reflects the energy of working, living, and playing in one space.
The Stack
Brand
Website
My Role
Brand concept, visual design exploration, and execution; exploration, execution, and buildouts of design deliverables; UX/UI, visual design, component library, and developer handoff for the website; building brand guidelines
Team
Senior Designer: Ryan Raschbaum Creative Director: Zach Hale Digital Design Director: Mark Travis Copywriter & Brand Strategist: Mitchell Ditto Agency: Matchbox Studio
Challenge
Create a unique identity for an office building located in the historic Deep Ellum neighborhood of Dallas that appeals to innovative companies and compliments the area's distinct character.
Solution
We built a brand focused conceptually on stacking and layers, drawing inspiration from the building's unique design and the vibrant patchwork community of Deep Ellum. The result is a visual blend that reflects the energy of working, living, and playing in one space.
