PurelyBlu
Brand
Packaging
My Role
Brand concept, visual design exploration, and execution; exploration, execution, and buildouts of design deliverables; building brand guidelines
Team
Senior Designer: Ryan Raschbaum Creative Director: Zach Hale Copywriter & Brand Strategist: Mitchell Ditto Agency: Matchbox Studio
Challenge
Create a brand for an ocean conservation initiative that produces accessories from recycled plastic and donates all profits to organizations dedicated to cleaning up the ocean.
Solution
We built a brand that embodies action, movement, and style while taking visual inspiration from the ocean. It's a carefully considered balance between the adventure-seeking lifestyle with the mass appeal of impacting ocean conservation.
PurelyBlu
Brand
Packaging
My Role
Brand concept, visual design exploration, and execution; exploration, execution, and buildouts of design deliverables; building brand guidelines
Team
Senior Designer: Ryan Raschbaum Creative Director: Zach Hale Copywriter & Brand Strategist: Mitchell Ditto Agency: Matchbox Studio
Challenge
Create a brand for an ocean conservation initiative that produces accessories from recycled plastic and donates all profits to organizations dedicated to cleaning up the ocean.
Solution
We built a brand that embodies action, movement, and style while taking visual inspiration from the ocean. It's a carefully considered balance between the adventure-seeking lifestyle with the mass appeal of impacting ocean conservation.
PurelyBlu
Brand
Packaging
My Role
Brand concept, visual design exploration, and execution; exploration, execution, and buildouts of design deliverables; building brand guidelines
Team
Senior Designer: Ryan Raschbaum Creative Director: Zach Hale Copywriter & Brand Strategist: Mitchell Ditto Agency: Matchbox Studio
Challenge
Create a brand for an ocean conservation initiative that produces accessories from recycled plastic and donates all profits to organizations dedicated to cleaning up the ocean.
Solution
We built a brand that embodies action, movement, and style while taking visual inspiration from the ocean. It's a carefully considered balance between the adventure-seeking lifestyle with the mass appeal of impacting ocean conservation.
