Half Day
Brand
Website
Packaging
My Role
Brand concept, visual design exploration, and execution; exploration, execution, and buildouts of packaging and other design deliverables; UX/UI, visual design, component library, and developer handoff for the website; building brand guidelines
Team
Senior Designer: Ryan Raschbaum Creative Director: Zach Hale Digital Design Director: Mark Travis Copywriter & Brand Strategist: Mitchell Ditto Agency: Matchbox Studio
Challenge
Half Day, a successful independent CBD manufacturer, needed a bold new brand to position them as industry leaders and match their passion and enthusiasm for improving their customer's well-being.
Solution
I collaborated with the team to create a fresh new brand identity, packaging system, and website for Half Day. The result is a bold mix of vibrant colors, assorted shapes, positive messaging, and bold typography that exudes optimism, happiness, and well-being.
Half Day
Brand
Website
Packaging
My Role
Brand concept, visual design exploration, and execution; exploration, execution, and buildouts of packaging and other design deliverables; UX/UI, visual design, component library, and developer handoff for the website; building brand guidelines
Team
Senior Designer: Ryan Raschbaum Creative Director: Zach Hale Digital Design Director: Mark Travis Copywriter & Brand Strategist: Mitchell Ditto Agency: Matchbox Studio
Challenge
Half Day, a successful independent CBD manufacturer, needed a bold new brand to position them as industry leaders and match their passion and enthusiasm for improving their customer's well-being.
Solution
I collaborated with the team to create a fresh new brand identity, packaging system, and website for Half Day. The result is a bold mix of vibrant colors, assorted shapes, positive messaging, and bold typography that exudes optimism, happiness, and well-being.
Half Day
Brand
Website
Packaging
My Role
Brand concept, visual design exploration, and execution; exploration, execution, and buildouts of packaging and other design deliverables; UX/UI, visual design, component library, and developer handoff for the website; building brand guidelines
Team
Senior Designer: Ryan Raschbaum Creative Director: Zach Hale Digital Design Director: Mark Travis Copywriter & Brand Strategist: Mitchell Ditto Agency: Matchbox Studio
Challenge
Half Day, a successful independent CBD manufacturer, needed a bold new brand to position them as industry leaders and match their passion and enthusiasm for improving their customer's well-being.
Solution
I collaborated with the team to create a fresh new brand identity, packaging system, and website for Half Day. The result is a bold mix of vibrant colors, assorted shapes, positive messaging, and bold typography that exudes optimism, happiness, and well-being.
